Company Profile

Aviva is the world's fifth largest* insurance group, serving 50 million customers across Europe, North America and Asia Pacific.

Aviva's main business activities are long-term savings, fund management and general insurance, with worldwide total sales of US$95.20 billion and funds under management of US$552 billion at 31 December 2008.

We are the largest insurance services provider in the UK and one of the leading providers of life and pension products in Europe.

*based on gross worldwide premiums at 31 December 2007

Aviva plc's financial strength ratings are:

Standard & Poor's
Moody's

AA- (as of 31 March 2009)
Aa3 (as of 19 May 2009)("Excellent" for Aviva's main UK insurance business)

"Ratings accurate as of the mentioned date and are published for information and general circulation only and do not have regard to the specific investment objectives, financial situation and the particular needs of any specific person."

Aviva's success started in a modest London fire insurance office in 1696 and continued to grow across the centuries. Historical milestones included:

• 1696 - Hand in Hand Fire & Life Insurance Society founded
• 1797 - Norwich Union formed
• 1861 - Commercial Union founded
• 1885 - General Accident formed
• 1998 - Commercial Union and General Accident merger to form CGU
• 2000 - CGU and Norwich Union merged
• 2002 - AVIVA is launched

With the large mergers in 1998 and 2000, Aviva continued to gain prominence. Finally, the 2002 launch of the Aviva brand unified more than 50 brands in over 30 countries.

• Click here to browse the important events in our history »

Aviva's heritage in Hong Kong can be traced back to over 150 years ago. Today, our Hong Kong partnerships with DBS Bank and leading Independent Financial Adviser firms (IFA) allow us to offer a full range of financial and insurance solutions, including:

• Investment-linked insurance products (Regular Premium & Single Premium payment mode)
• Long-term savings products (Endowment & Retirement Income)
• Life insurance products (Whole Life & Term Life)
• Healthcare products
• Employee Benefits
• Unit Trust Services

• Click here to view Aviva Hong Kong's historical milestones »