Annoucement

Aviva Newsroom - 16 December 2006

Insurance Giant Aviva Sponsors Singapore's First Ironman 70.3

16 December 2006

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Cycling in the city

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Cycling at Cecil

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Press Conference

Singapore, 16 December 2006 – As part of its continuing commitment to Singapore's sporting scene, insurer Aviva has agreed to be the title sponsor of Singapore's Ironman 70.3 competition to be held on September 2nd 2007.

This world–class competition represents two "firsts" for Singapore – 1) it is the first time Singapore has ever hosted an Ironman 70.3 event and 2) it is the first Ironman 70.3 to ever take place in Asia Pacific.

Charles Anderson, Managing Director for Aviva Asia Pacific said, "Aviva's sponsorship of the Ironman is an association with endurance races and multi–sports at the highest level. This is in line with Aviva's strategy to use sports to communicate what we stand for – and that is performance based on a healthy, positive and balanced lifestyle. For participants on the lookout for new challenges, the Ironman 70.3 definitely fits the bill."

Parliamentary Secretary for Community Development, Youth and Sports Mr Teo Ser Luck is the patron of this event, and has shown a keen interest in developing the sport in Singapore. Mr Teo said, "The event is a major milestone on our sporting calendar and the world Ironman 70.3 triathlon series. It shows the success of the 3P partnership between people, private and public sectors.

I would like to commend the efforts of the organizers who have worked with the Singapore Sports Council and sponsors to put Singapore on the world map for endurance races. I am confident this event will be a success."

Ironman 70.3 is an international triathlon competition managed by the World Triathlon Corporation and is held in various locations across the world, including Hawaii, California and Florida in the USA, Switzerland, Monaco, Belgium and the UK in Europe, culminating in the World Championship, the Ford Ironman 70.3 World Championship held at Clearwater, Florida.

Started in June 2005, the Ironman 70.3 series now gathers tens of thousands of athletes, all vying for a spot in the World Championship.

The Ironman 70.3 Singapore will be the sole Asian qualifying round for the Ford Ironman World Championship 70.3 and 75 slots are available for the Championship event.

The Singapore leg of the competition is organised by sports event management consultants, Hi–Tri Pte Ltd. The event organization will also involve members of local triathlon club, Triathlon Family. Event organiser and four–time Ironman finisher, Adrian Mok, said, "We are very excited about bringing the Ironman 70.3 to Singapore and are glad to receive strong support from the local triathlon community. Aviva has a history of sponsoring major sporting events and we are pleased for this opportunity to work together with them in bringing this world-class competition to Singapore."

Participants will cover a course that will be centred on the Marina Bay area. They will each swim 1.9km, cycle 90.1km and run 21.1km, adding up to 70.3 miles, hence the name Ironman 70.3.

The Ironman 70.3 Singapore will be the latest addition to the Singapore Sports Council's diverse, vibrant calendar of local and international sporting events.

"The Singapore Sports Council is pleased to have the strong, committed support of AVIVA who have come forward as title sponsor for this event. This a positive step in our development of the local sports industry, making it possible for us to add the Ironman 70.3 Triathlon to our vibrant sporting calendar of local and international sporting events. We look forward to this event taking place in Singapore, come 2 September 2007," said Mr Daniel Metcalfe, Chief of High Participation and Industry Development Group, Singapore Sports Council.

The event organiser is expecting about 800 participants at the inaugural race next year, out of which approximately 300 will be foreign competitors. The elite participants will vie for a total prize money purse of USD $30,000.

About Aviva Asia Pacific

  • Aviva plc is the world's fifth–largest insurance group and the UK's largest insurance services provider (based on gross worldwide premiums at 31 December 2005), and is one of the leading providers of life and pension products to Europe, with substantial positions in other markets around the world.
  • Aviva's principal business activities are long–term savings, fund management and general insurance, with worldwide total sales of £35 billion and assets under management of £322 billion at 31 December 2005.
  • In Asia Pacific, Aviva operates across India, Singapore, Hong Kong and China.
  • In Singapore, Aviva distributes its products through DBS, independent financial advisers and brokers

About Singapore Sports Council

The Singapore Sports Council (SSC) is Singapore's lead agency tasked with developing sports in Singapore. Our vision is to create a Sporting Singapore where sports is a way of life. SSC aims to develop sports champions and create enjoyable sporting experiences for Singapore through the three strategic thrusts of cultivating a sporting culture, achieving sports excellence and creating a vibrant sports industry. Formed on 1 October 1973, SSC is a statutory board under the purview of the Ministry of Community Development, Youth and Sports.

About Hi–Tri Pte Ltd

  • Organiser of the Singapore Ironman 70.3 is Hi–Tri Pte Ltd, a partnership between dynamic local sports organizer HiVelocity, and leading Australian event organizers, X–Tri Australia.
  • HiVelocity is a company built on the pure passion and love for sports. The team is made up of energetic and driven people. The company specializes in sports marketing and sports event management and is led by two local athletes and Ironman finishers, Adrian Mok and Jeffrey Foo, who are active members of a local triathlon club – The Triathlon Family.
  • X–Tri Australia is also dedicated to great events for triathletes (since 2000) and maintains a strong Australian portfolio of multisport events. Directors, Graeme Hannan and Nick Munting have both been involved with Ironman event organization and management for many years. Graeme Hannan has worked closely with Ironman and Half Ironman events in Australia, Malaysia, Korea, and especially in Japan. He is also Race Director to the Canberra City Half Ironman in Australia. Nick Munting is well–known to many of the world's Ironman competitors for his long standing work on ‘Ironmanlive' and he is also Race Director to the Seaspray–Rydges Capricorn City Half Ironman Triathlon.

For media enquiries, please email us at aro@aviva-asia.com

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