Aviva Newsroom - 8 Februrary 2007

AVIVA Open Singapore 2007
Bigger, Better and More Exciting!

8 Februrary 2007

The AVIVA Open Singapore 2007 is set to thrill local fans with the hottest action by all the top ranked shuttlers in the world. The event has been given an elevated status as part of the Badminton World Federation's Super Series and now boasts of an increased prize purse of US$200,000.

The AOS 2007 is also the first event to offer qualifying points for the 2008 Olympic Games in Beijing. The top competitors from badminton powerhouses such as China, Denmark, Indonesia and Malaysia are expected to come to Singapore to fight it out for the valuable points and to test themselves against their potential Olympic opponents. Singapore will also have its local heros to cheer for.

Aviva Ltd, Marketing Director Tim Beardsall said "AVIVA has always believed in the key principle that we should actively engage the communities in where we live and operate. This is why we are excited that our involvement in the AVIVA Open results in giving the Singapore shuttlers a world–class event to perform in and the Singapore sport fans such great sport action. With the dream of the Beijing 2008 Olympics in mind, playing against the best in the world ensures a fiery test of ability, commitment and passion, a definite demonstration of AVIVA's philosophy of Forward Thinking."

The event has become a marquee sporting event both locally and internationally, and has contributed significantly to the development of the sport in Singapore. Minister of State for Trade and Industry Lee Yi Shyan, who is also the Deputy President of the Singapore Badminton Association, said: "By having such a top-notch competition right on our doorsteps, it helps to grow the sport of badminton by leaps and bounds in terms of popularity. In fact, in terms of participation, badminton is even ahead of football, according to SSC's latest survey on sports participation!"

The Minister of State further added "This year's Aviva Open Singapore will be even more special as it is the first Olympic qualifying event. The AVIVA Open Singapore 2007 brings the very best competitors in the sport up–close and personal for all our local badminton enthusiasts to watch in action. This is a privilege not every sport fan can enjoy."

Organising Chairman Ng Yoke Weng also enthused "While the cost of staging such an event has risen, our ticket prices has not increased because we want all Singaporeans, badminton enthusiasts or not, to enjoy this sporting spectacle. Come and see some great Badminton action!"

"The position of the AVIVA Singapore Open 2007 as one of Singapore's key marquee sporting events has been further bolstered by being placed as one of the 12 premier events in the IBF's Super Series, and as the first qualifier event leading up to the Beijing Olympics in 2008. This has been made possible through the support from title sponsor AVIVA who has been instrumental in raising the international profile of the event, attracting many of the leading world–class players to compete. Together with the SBA who has worked hard behind the scenes, the Aviva Open Singapore 2007 offers a wonderful opportunity for Sporting Singapore to showcase our competencies and organizational capabilities to underline Singapore's position as the preferred sporting venue of choice", remarked Mr Daniel Metcalfe, Chief (High Participation and Industry Development Group), Singapore Sports Council.

The Aviva Open Singapore 2007 is likely to feature hotter competition than even the Olympics themselves, said Singapore Badminton Association, Acting Chief Executive Jacqueline Lim. "At the Olympics, the top countries are restricted in the number of entries in each of the categories, but not so at our event.

Here at the Aviva Open Singapore 2007, China for example, could enter all their elite players. This means that if you want to win, you might have to defeat players like Lin Dan, Bao Chunlai, Chen Jin, Chen Yu and Chen Hong if you don't have a good draw!"

The Aviva Open Singapore 2007 will be held at the Singapore Indoor Stadium from 1 May to 6 May.

Ticket prices start from $8 for preliminaries and quarter–finals. For more information about AVIVA Open Singapore 2007, please visit the official website


AVIVA is the world's 5th largest insurance group*, the biggest in the UK and a leading provider of life, health and pensions products to markets across Europe. Its main activities are long–term savings, fund management and general insurance, with worldwide total sales S$109 billion*, and S$918 billion* in assets under management. The group has 58,000 employees serving 35 million customers worldwide. (* as at 31 Dec 2005)

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