Aviva Newsroom - 13 April 2013

“An Enriching Day Cruise” on Star Pisces by Aviva Hong Kong
Showcases Aviva’s commitment to enrich the community

Arranged visit for over 100 children from low-income families and their family members on cruise ship for the first time 

An Enriching Day Cruise

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Aviva Hong Kong, the wholly-owned subsidiary of the UK’s largest1 insurer Aviva plc, is committed to being a good corporate citizen and fulfilling its corporate social responsibility. To tie in with recent cruise vacation hit, Aviva Hong Kong specially organised a community-enriching charity event “An Enriching Day Cruise” on Star Pisces on 13 April. More than one hundred children from low-income families and their family members were invited to be on the cruise ship for the very first time, making visit of the various on-board facilities and the rarely open bridge. All the kids felt fascinated by the visit and said they have learnt a lot.

Broaden their horizon by the first-time cruise ship visit
Aviva plc has long been championing the rights of the street-connected children to be recognized through the global “Street to School” programmes. In echo to the Group’s commitment in offering development opportunities for each and every child, Aviva Hong Kong organised “An Enriching Day Cruise” on Star Pisces, tapping on the recent rising trend of cruise vacation. Over 100 children aged 3-13 years old from low-income families together with their family members were given their first visit on a cruise ship. The trip included exclusive visit to different facilities on board, an enjoyable lunch in one of the restaurants and playing exciting group games.

All the visitors were brought to the bridge which is rarely open to the public as well as the deck, beauty salon, fitness centre and various restaurants. The kids listened attentively to the introduction given by the crew members during the tour and they found the ship monitoring equipment in the bridge particularly exciting. Some even took a snapshot of themselves on the captain seat!

During the luncheon, a number of children participants shared their joy of their first-time boarding on the cruise ship. Not only they were amazed by the facilities only visiting for the first time but also they were thrilled by the opportunities to learn the challenging roles of a captain.

Ms Margot Cronin, Chief Executive Officer of Aviva Hong Kong was delighted that this activity helped the participating kids explore new things and enrich their life experiences. Mr. Chan Wing-kin, Corporate Development Supervisor of the co-organiser, The Boys' & Girls' Clubs Association of Hong Kong, also agreed that their kid members were able to widen their horizons in this outdoor activity and to learn under a relaxing environment.

To share these joyful and meaning moments, Aviva Hong Kong has also invited 50 customers with their family members to join this charity event. In supporting the children’s education needs, Aviva Hong Kong also donated HK$200 to The Boys’ & Girls’ Clubs Association of Hong Kong on behalf of each of its policyholders who participated in this event.

1. Source: 2012 Aviva plc annual report.


About Aviva plc
Aviva provides 34 million customers1 with insurance, savings and investment products. We are the UK’s1 largest insurer and one of Europe’s leading providers of life and general insurance1.

We combine strong life insurance, general insurance and asset management businesses under one powerful brand. We are committed to serving our customers well in order to build a stronger, sustainable business, which makes a positive contribution to society, and for which our people are proud to work.